More really cool projection mapping

New balance sneaker Projection mapping_01 from Hayoung Jung

Here is another example of projection mapping, this time on a trainer, this is more utilised for a specific marketing purpose whereas the other one was just more of a cool tech demo type thing, but this shows the potential marketing value for such a technique, although I think it could be used best at a rave or nightclub type thing, a similar thing was done a matter nightclub before it closed down last year, unfortunately I can't find the video, but it was frickin' awesome.

Via Vimeo